Cadbury World is set to open its biggest shop yet.
The Bournville attraction will open the doors to its new shop on Thursday (November 21).
The shop will have the largest range of Cadbury products in the UK, with 350 product lines and 50 special edition Christmas ranges.
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The first 200 people to visit the shop on opening day will receive a free 180 gram bar of Cadbury Dairy Milk.
Barrie Oldridge, store manager, will celebrate his 30th anniversary working at the attraction next year.
He said: "The time working at the Cadbury World shop has flown by, and it certainly doesn’t feel like almost 30 years - more like 10.
"My favourite thing about the job is meeting all the visitors, who share a love of chocolate with me, whether they travel from down the road or different corners of the world - on occasion I even get to practice my Español."
He continued: "Visitors often ask what my favourite products are, which having tried them all, is a big question.
"My top picks would have to be Picnic and Starbar, however, the new product launches every year mean the top spot is always highly disputed.
"The Cadbury World chocolatiers’ personalised products are also spectacular."
Mr Oldridge added: "Cadbury World is always full of fun but particularly at this time of year it really feels extra magical.
"I can’t wait to see our guests enjoy the attraction and experience our brand-new shop."
The shop will have all the classic confections including Cadbury Dairy Milk, Toblerone, Crunchie, Flake, Marvellous Creations and more.
Guests will also find a host of exclusive handmade chocolate products from Christmas trees, to teapots, to footballs – all made on site and hand decorated by the Cadbury World chocolatiers.
The new shop opening is part of an £8 million investment from Merlin Entertainments, which also includes other refurbishments and new chocolatey zones, including the Have A Go zone, new Cadbury Chocolate Quest ride, Bournville Experience and more.
For more information and to book tickets, visit: www.cadburyworld.co.uk/whats-on/coming-up/christmas-celebration-weekends/.
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