THE countdown to Hereford's big Christmas lights switch-on is well and truly on, with plenty of entertainment planned.

The hotly-anticipated festive event will take place today (November 17) in Hereford city centre, with entertainment kicking off from 3.15pm.

Headlining the event will be chart-topping girl group Eternal, who made their name in the early 90s.

Paloma Faith tribute Pure Paloma and her band will also be performing on the night.

Local acts to perform at the switch-on include the Hereford Rock Choir, Lilac Loonies and One Vision School of Arts. 

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Organisers say kids' favourites Olaf, the Grinch and Elf on the Shelf will also be making an appearance sure to delight the younger members of the crowd.

The Christmas lights switch-on, organised by Sunshine Radio and Hereford City Council, is a popular event every year and always sees a big name featuring on the stage, with previous headliners including S Club, Liberty X, Betty Boo and Lee Ryan

The annual event is free and will see Hereford light up for the festive season. It starts at 3.15pm with the big switch-on at 5pm, followed by the live performances into the evening.

Anyone visiting is advised to arrive early for the lights switch-on, which always draws a huge crowd in the city centre, with the main stage set up in Hereford High Town.